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Social Media


An official social media account is one that is authorized to speak for the university or one of its units. The head of the campus unit or the Associate Vice President for Communications (or designee) grants authorization.


The Office of Marketing and Communications oversees official social media channels at University of the Pacific and sets content and style guidelines for both official and personal accounts, including protocols for communicating via social media in an emergency. The office leads a Social Media Council comprised of managers of official accounts across the university. The council shares information about best practices, coordinates university-wide campaigns and advises on social media guidelines and issues. The Office of Marketing and Communications also maintains a directory of official university social media accounts and collects contact information for the person with authority to access each account in a crisis.

Procedures for official social media accounts

Official social media accounts should clearly identify themselves as University of the Pacific accounts and be included in the university's social media directory. To list an account in the directory, complete the social media directory form.

Official accounts are expected to represent the university in a responsible manner at all times. Official accounts should avoid promoting commercial interests or partisan political interests. Consult your supervisor or the Office of Marketing and Communications for guidance.

User names and passwords should be available to key staff in the employee's unit.

Individual programs, departments, schools, colleges or other units are free to develop their own more specific guidelines regarding use of official social media accounts, as long as those guidelines don't conflict with university policies or guidelines.

Procedures for registered student organizations

Social media accounts that represent registered student organizations should be included in the university's social media directory. To list an account in the directory, complete the social media directory form.

User names and passwords should be available to an advisor or other college administrative staff member, or an advisor or administrative staff member should be made an administrator on social media accounts of recognized student organizations.

Recognized student organizations are important ambassadors of the university and are expected to represent Pacific responsibly in all of their activities and communications, including social media.

Personal Accounts

Each of us is responsible for what we post on our personal accounts and on the accounts of others. Our reputations are best served when we make ethical and career-conscious choices about how we use social media.

We should be cognizant that if we identify ourselves as members of the Pacific community on our personal accounts, our posts and images reflect on the institution.

Email and phone contact information:   John McClimans,, 209.932.2812

About This Policy
Last Updated
Original Issue Date

Responsible Department
Marketing and University Communications