The Media Relations unit in the Office of Marketing and Communications is the exclusive source for developing and disseminating news about University of the Pacific to the general public and targeted external audiences via newspapers, radio, television, magazines, trade publications, digital publications, and social media and similar channels.
The Media Relations unit collaborates with the Managing Editor and Publications unit to share campus news internally through central internal publications and platforms.
Media Relations determines the newsworthiness of significant developments and activities in teaching and scholarship; administrative programs; accomplishments of faculty, staff, or students; gifts; events; and other campus matters. It conducts or coordinates direct contact with news media representatives, and assures that media relations are timely, accurate, and in context.
In an emergency or crisis, the Associate Vice President for Communications (or designee) is responsible for releasing information to the news media.
Intercollegiate Athletics is the only unit outside of the Media Relations unit authorized to conduct its own media relations. However, this authorization is limited to media relations with sports writers and outlets concerning Athletics. The Athletics communications team will coordinate with the Media Relations team on stories or issues that affect or involve the university at large.
Media Relations serves the campus community, news media, and general public by:
Advising campus units, students, and student groups on publicity strategy; assisting with media coverage of major activities and events as appropriate. ProceduresAdministrators, faculty, staff, and students may help identify and submit potential stories for release to the general public or for publication in university communications by contacting Media Relations. Generally, the news media will contact Media Relations to find a source for a story. If a reporter contacts a source directly, that faculty member, staff member, or student shall notify Media Relations. All requests for news photography, news filming or documentary filming shall be referred to Media Relations. Faculty and staff who are delivering papers before professional meetings, have had papers accepted for publication in professional journals or are providing expert witness testimony should notify Media Relations in advance of the presentation of publication if they believe there is news interest or if they have been contacted by a representative of the news media. Email and phone contact information: Keith Michaud firstname.lastname@example.org 209.946.3275