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Marketing and Advertising


Policy:

The Office of Marketing and Communications oversees marketing and advertising for the university. The Associate Vice President for Communications has the authority to review and approve major campus marketing initiatives.

Campus units shall submit to the Office of Marketing and Communications plans for marketing initiatives that could affect overall brand perceptions of University of the Pacific or that include an annual ad buy of more than $15,000.

In addition to serving their primary purposes, all marketing initiatives should reinforce the University of the Pacific brand through appropriate use of logos and identity lines and adherence to campus graphic and identity standards.

All new identity lines and any non-standard usage of an approved identity line must be approved by the Associate Vice President for Communications (or delegate).

Email and phone contact information:   Kerry Lechich

                                                                klechich@pacific.edu   

                                                                209.946.7347

About This Policy
Last Updated
12/1/2015
Original Issue Date
1/1/2015

Responsible Department
Marketing and University Communications